Sheryl Jenkins

I've been playing around with poster layout ideas. I'm particularly interested in the use of repetition in a design to give a unified and consistent look. 
I'm also considering colour in the design. Colour theory and the psychology of colour are important in graphic design. Different colours can have a different response from a viewer. For example red, yellow and orange are associated with appetite and used a lot in food adverts. Blue is not a colour that occurs naturally in foods so would be off putting to customers - you wouldn't want to see blue fish fingers. Yellow is one of the most eye-catching colours - I've been using yellow as a bit of a base colour to push the product forward. Yellow can also be a bit overpowering and tiring on the eye, so in some cases, it needs to be used carefully. With regards to the Rainbow Running Ruddocks, I thought a boost of yellow energy is a good thing to include in the design.
Another thought on colour, in a lot of graphic design it's good practice to limit your colour pallet - it makes a design clear and pleasing to look at. Bit with the Rainbow Running Ruddocks, I can't not have a rainbow, so it's important to be consistent with the use of colour to avoid a big colour assault! Which is why I'm bringing in the yellow.
I'm still working on ideas for the logo - I don't like the paint splatter on all lettering - the words get lost and I don't notice them. I have a new idea. 

Final thing I need to decide on is the text - do I dot it about, which I like because it guides the eye to the point of the show that it refers to, but it looks untidy from a design point of view ... or do I align it all in one block so that the view isn't searching for it - got to think more on that.

I'm working on combining together elements of running shoes and hiking boots. I've played around with a few different shapes and think I might've settles on a one that has the right balance.
Next task is deciding whether to go for a landscape or portrait poster format. My initial idea was to go for landscape but after making a few rough plans I quite liked portrait with the logo/name at the top and shoe at the bottom.
I was going to go for just the one show side on but then I played around with looking from an angle, and decided that seeing the underneath (to show the battery compartment) might be a good idea.

Today I had a Zoom meeting with Ava to discuss the advertising and marketing design for her running shoes. It was good to find out a bit more about how the idea came about and talk about who the shoes were aimed at. Since my research into show designs and advertising I had started to put together some ideas for prints and patterns. We had a look through those and Ava picked some favourites for me to start developing further.
Ava had been working on a model of one of the shoes which was good to see. I have a few pattern ideas but first priority is to come up with a final shoe design that takes Ava's original sketch and combines elements of running shoes and hiking boots in a hi-top style.